Ask yourself: is there anything more annoying than logging into Netflix to watch your favorite show only to find out that the website is down for maintenance?
You might even have such problems with your own website and disgruntled customers. But is it even possible to always have 24/7 uptime?
This short guide will show you how to improve your uptime guarantee for your website. It’ll show you how to ensure that your customers can access your website as you maintain it.
Here’s what you need to know.
Get a New Server
If your website can’t offer an uptime guarantee then you might want to switch to an unlimited dedicated server linked here. This gives your webspace more bandwidth and increases its uptime.
At best you can have 100% uptime and a 99.99 uptime guarantee is often the worst it’ll ever get!
Of course, there are occasional glitches that’ll cause the occasional shutdown of your website. But with an unlimited dedicated server, this will be rare and is unlikely to affect most of your customers.
Have Several Domains
A great option to keep your customers engaging with your brand is to have several domains that show the same web content.
For example, let’s suppose you create a landing page to promote your latest product. You might have this landing page tied to a single domain name.
But what happens if you face downtime? You should have multiple domain names that all point to this landing page.
For example, to access Facebook you can visit www.Facebook.com and www.FB.com If one domain fails, then there’s another backup option to access Facebook.
If you use a website builder then it’s likely that they’ll let you create URLs for your website. There might be a way to duplicate the website within the website builder’s interface and assign a new URL to it.
Make sure you share these URLs with your customers ahead of time. They should know alternate domains to visit if one doesn’t have 24/7 uptime.
Offer Content Elsewhere
This won’t work for all brands but if you can offer the same content elsewhere this is a great alternative to occasional uptime issues.
For example, if you stream films from your website consider uploading them to other websites. Many YouTubers for example, will back up their content on platforms such as Odysee and Rumble.
This is a great way to combat the occasional downtime as you work toward improving 24/7 uptime.
Aim For 24/7 Uptime
You should always aim for 24/7 uptime and you’ll see that it’s not as hard as it may seem.
However, there’s never a guarantee so you should have backup options for when you don’t have 100% uptime. You should apply for an unlimited bandwidth server to improve your uptime.
To protect against occasional downtimes you should spread your website across multiple domains. You can also consider offering your content across multiple platforms.
You can find more web development tips on our blog.