In 2020, there was a surprising 201,117 practicing dentists in the USA. That’s about 61 dentists per 100,000 people.
As a dentist, it means there’s a lot of competition, especially in metropolitan areas like Miami, New York, or L.A. Do you need to know how to improve customer experience overall or capture more business and generate leads?
If you’re a local dentist who needs to enhance customer experience, one of the best ways is to improve your dental website. Keep reading to find out the hows and whys.
Professional Website Design
It’s great to save money by using the services of friends and family when you can. However, it isn’t a good idea for uncle Bob or little Jimmy to practice their “hobby” on your business.
For everything we’ll discuss, professional dental website design is necessary. Even if you’re a local dentist in a small town, don’t underestimate the impression your website will give off. People are willing to travel extra time to another dentist that gives a more professional feel.
Not only that, but without professional design, your site may not be HIPAA compliant or have any security controls.
Hire a professional photographer to take pictures of your team at work. (Make sure you get consent for it first.)
True, there are tons of stock images online. But having your own “before and after” pictures in good lighting, along with attractive photos of your facility, yourself, and your team is essential.
You don’t want your patients confused when the dentist they see online isn’t the one in front of them. Besides that, there are dozens of other dentists using the same shots, so custom photographs will set you apart.
Use SEO to Your Advantage
SEO stands for Search Engine Optimization. It works along with the algorithms that Google, Bing, and other search engines use to find and catalog websites.
Basically, it’s what determines whether your dental website gets found (or disappears behind a million other optimized sites).
If you want to rank higher, make sure your web developer understands server-side rendering (SSR), static-site generation (SSG), and other essentials.
Have a Clear Sales Funnel
Your site is up and leads are coming to your site, but there’s no clear directionality in your site or you don’t even have a call to action. Worse yet, there’s no online booking portal or contact info for your front desk.
You must close the sale by having a sales funnel. It isn’t enough to assume they’ll pick up the phone. You must call them to action (CTA) and tell them to call your office.
Likewise, take away the barriers to being a customer by offering online booking if possible.
Improve Customer Experience on Your Dental Site
The best way to improve customer experience in today’s digital world is to be visible and accessible online. A responsive site that takes into account today’s SEO needs and provides a clear path to booking a visit will make you the preferred dentist in your local area.
Need to know more about web development, web design, and SEO in order to find the right partners for you? Keep browsing our blogs to find out all you need to know!